Have you ever visited a website that was ALL over the place…? I’m sure we all have at one time or another. Let’s think about what you did when you were confused, couldn’t navigate, or find the info you were looking for on a website….?
Odds are you probably moved onto the next competing business website with a carefully thought-out website strategy that answered all your questions! Maybe their website even lets you book an appointment right from their website. Then you checked that to-do off your list without a second thought!
Which website do you want to have?? Which website are you currently? Hopefully, it’s not the first one, because you just lost another lead. Do you see my point? A website without a proper strategy could be costing you!
——Don’t be the photographer with the website where potential clients don’t even know how much it might to hire you….? You can’t expect every potential client to email you and inquire! If so, you are wasting your time, and theirs, and also missing out on TONS of other leads that don’t have the courage to shoot you a message…… they just move onto another photographer’s website!
The bottom line is your website should answer all their questions and have an easy-to-follow roadmap, with a call to action so clients know how to take the next step in booking your services.
Sounds simple right? Actually, A LOT of people lose sight of this or just try to complicate things when it comes to their business’s website….that’s where I come in!
Start by asking yourself these simple questions:
- What are the MAIN GOALS of my website?
- Who is my IDEAL client?
- What are my business OFFERS?
- How do clients BOOK my services?
- What do clients NEED to know about working with me?
- How can I make it EASIER for them?
Not sure if your website is as strategic as it could be?
When you work with me you get the power of an amazing designer, but you also get my EXPERTISE & GUIDANCE when it comes to your website strategy. Your website shouldn’t just look good, it’s gotta pack a punch too! You’ve only got one chance for a first impression, we don’t want those leads passing you by. As a website expert, I’m not afraid to tell you what information is useless and what info you NEED to have for your audience. I’m here to guide you AND make the process as easy as possible. I know how many hats you may be wearing as a business owner!
Are you ready to invest in your business and ensure your website is strategic? If you are, I’d love to help, book a Comprehensive Website Audit with me for just $37 to find out PRACTICAL ways you can improve your website and ensure it converts your leads!
Not sure if this will help you? Check out this website audit, I did for a client and see their feedback below – Website Audit Video for Glass Hill Venue