In the fast-paced digital era, your business’s online presence is crucial to its success. Your website is often the first point of contact for potential clients or customers, making it a powerful tool for showcasing your brand. Neglecting your website can lead to missed opportunities and hinder business growth. According to studies, a staggering 88% of online consumers are less likely to return to a site after a bad experience. In this blog post, we’ll explore the biggest mistakes that administrative and service-based businesses often make on their websites, and how avoiding these pitfalls can significantly impact your online success.
Here are the key tips that I see a lot of service-based businesses making on their website
Lack of Authentic Photos:
People connect with people. If your website lacks photos of real people or your team members, it can make your business seem fake or unreliable. Include genuine images of your employees or team at work to humanize your business. This helps establish a connection with your audience and adds a sense of trust. If you’re in an industry that provides a service that can be visually displayed like house cleaning, home renovations, or painting, be sure to include those photos as well! Remember that old says a picture speaks a thousand words. It’s so true we are ALL very visual people. The better photos you can have to display your work or the services you offer the more it’s going to appeal to potential clients.
Clear Contact Information:
Make it easy for potential clients to reach out to you by ensuring that your contact information is prominently displayed on your website. Include a dedicated ‘Contact Us’ page with a form, phone number, and email address. Additionally, clearly state your business’s physical location if applicable. Accessibility builds credibility and encourages engagement. It’s a bonus if you can have an online booking button!!
Not Enough Services Information:
A common oversight is not providing enough information about the services your business offers. Clearly outline your services, their benefits, and any unique selling points. This helps visitors understand the value you provide, making it more likely they will choose your business over competitors. Are you answering all the commonly asked questions? This is a great thing to consider and you can even format it into a FAQs section to make it easy for users to find.
Potential clients want to know what they can expect in terms of pricing. While it’s understandable that pricing can vary, providing basic starting prices or a pricing range can give visitors a better understanding of your services. Transparency builds trust and reduces uncertainty. Customers will also be unaware if they can afford your prices and some customers will not pick up the phone to call and ask that uncomfortable question.
Too Much Unnecessary Content:
In the age of information overload, people are more likely to skim-read than thoroughly read every website they visit. Keep your content concise and to the point. Use headings, bullet points, and clear language to convey essential information quickly. This ensures that visitors can grasp your message even if they’re only skimming. Remember, 75% of visitors are just skim reading, make sure you draw their attention to your best-selling points.
With 57% of internet users stating they won’t recommend a business with a poorly designed mobile website, mobile-friendliness is a must. Ensure your website is responsive and user-friendly across various devices. A seamless mobile experience contributes significantly to positive user impressions.
One of the most common mistakes businesses make is neglecting to update their website regularly. What year does your website say at the bottom? If it’s not the current year, users can notice that little detail and think the info on your site is not up-to-date. If your website still displays information from two or more years ago, it’s time for a refresh. Outdated information can lead to confusion and frustration for visitors, potentially driving them away. Keep your content current to build trust and credibility.
By avoiding these common mistakes, you can transform your website into a powerful tool for attracting and retaining customers. Regular updates, authentic photos, pricing transparency, and user-friendly design are key elements in creating a website that reflects the professionalism and reliability of your administrative or service-based business. Take the time to evaluate your website and make the necessary changes – your online success depends on it!
Are you just not sure where to start and would like an EXPERT set of eyes to tell you exactly what you can do to improve your website? I’d love to help you with a Comprehensive Website Audit with me for just $37 to find out PRACTICAL ways you can improve your website and ensure it converts your leads!